Financial wellbeing can feel unclear and hard to navigate. ANZ wanted a simple way to show that understanding your money starts with clarity.

The ad unit opened with a frosted screen, inviting users to wipe away the frost to get a clearer picture of their money. As the user interacted, the frost cleared away to reveal the message: “Financial wellbeing starts with knowing your score.”

The physical action of wiping reinforced the idea of gaining clarity, turning a traditionally static banking message into a small but meaningful interactive moment. An easy, interactive execution designed to encourage engagement and help users toward understanding their financial health.

This example demonstrates a full-screen interstitial. I also developed this in a 300x600 banner.