Bunnings’ outdoor range is all about helping people imagine what their own backyard could look like. The display execution brought that idea to life by placing products in a familiar, classic NZ/Aussie backyard setting.

The ad unit featured interactive touchpoints across the scene, encouraging users to tap on individual items, from outdoor furniture to the BBQ. Each tap triggered a mini in-ad pop-up, giving users a closer look at the product along with key details, all without leaving the unit.

By keeping the experience contained within the ad, the execution made product discovery feel easy and uninterrupted. A shoppable-style display unit designed to inspire, inform, and let users explore the range at their own pace.

This example demonstrates a full-screen interstitial. I also developed multiple banner sizes that expand to full screen on tap, without redirecting users away from the web or app experience.