As part of the Fish & Chups campaign, a gamified display unit was created to extend the idea beyond a simple reveal and give users something to play with.

The ad featured a custom-built game where users controlled a wakeboarder and had 30 seconds to collect BurgerFuel items, while avoiding obstacles like fishing hooks and boots. The goal was to rack up a high score before time ran out.

Designed in-house and built in collaboration with an external developer, the unit turned the campaign into an interactive experience that rewarded attention and repeat plays. A playful, high-engagement execution that brought the summer combo to life through motion, gameplay, and brand humour.

This example demonstrates a full-screen interstitial. I also developed multiple banner sizes that expand to full screen on tap, without redirecting users away from the web or app experience.