BurgerFuel’s Fush & Chups combo leaned into the way us Kiwis say "Fish" and how you Australians take the piss out of us and our accent.

The ad opened with the combo hidden beneath classic newspaper wrapping, referencing how fish and chips are traditionally served. Users were encouraged to wipe the paper away to reveal BurgerFuel’s new summer combo underneath, complete with the deliberately misspelled "Fush & Chups" name.

The wipe interaction made the reveal part of the humour, letting users uncover both the burger and the joke at the same time. A playful, culturally specific execution that used local language to introduce a new product in a simple, engaging way.

This example demonstrates a full-screen interstitial. I also developed multiple banner sizes that expand to full screen on tap, without redirecting users away from the web or app experience.