This project began as a proactive concept developed before Disney+ had come onboard as a client. Using publicly available assets, I created initial mockups and pitched a suite of interactive ad formats. Disney+ selected this concept, which I then refined with updated creative to produce a fully live campaign across New Zealand.

The interactive unit was designed to boost school-holiday engagement by turning Disney+ viewing into a gamified experience. Kids could explore a “passport-style” interface, unlocking new destinations as they watched different films on the platform. The result was a fun, immersive mechanic that drove repeat interaction and meaningful time spent with the brand.

This example demonstrates a full-screen interstitial. I also developed multiple banner sizes that expand to full screen on tap, without redirecting users away from the web or app experience.