For Christmas, Instant Kiwi treated scratch cards more like a gift than a purchase.

The idea was built around the feeling of unwrapping something, using a festive setup to create anticipation before revealing the product. The interaction supported the concept without overcomplicating it, keeping the focus on the excitement of the reveal.

A simple, seasonal execution designed to feel light, familiar, and well suited to mobile display.

This example demonstrates a full-screen interstitial. I also developed 300x600 and 300x250 banner sizes with the same animation and interaction.