This gamified display unit was designed to communicate Jack Link’s energy benefit in a simple, hands-on way.

Users had 30 seconds to play, collecting Jack Link’s products to boost speed while dodging donuts that slowed them down. The contrast helped reinforce the product message through gameplay rather than copy.

By turning a functional benefit into an interactive challenge, the execution encouraged repeat plays and rewarded attention, transforming a standard display placement into an engaging brand moment.

This example demonstrates a full-screen interstitial. I also developed multiple banner sizes that expand to full screen on tap, without redirecting users away from the web or app experience.