For Liquorland’s 40th birthday, the idea was about celebrating the milestone rather than discounting drinks.

The ad used a bold, eye-catching visual of a champagne bottle to grab attention, inviting users to interact and reveal a range of birthday offers like bonus Flybuys points and a cocktail book. It kept things light and celebratory, while still giving users a reason to engage.

A straightforward, interactive execution designed to mark the occasion and reward customers.

This example demonstrates a full-screen interstitial. I also developed multiple banner sizes that expand to full screen on tap, without redirecting users away from the web or app experience.