Maggi didn’t need to explain what the product was. People already know it helps food taste better.

The challenge was showing how it fits into everyday cooking, without pushing users off to another page too early. Each recipe was designed to live entirely within the ad unit, letting people view the full dish and steps in one place. Users could choose a meal, see how the Maggi mix was used, and only then decide if they wanted to explore more recipes on the site.

By keeping everything contained, the execution made the experience feel quick, useful, and easy, more like a helping hand than an ad.

This example demonstrates a full-screen interstitial. I also developed multiple banner sizes that expand to full screen on tap, without redirecting users away from the web or app experience.