This one was all about timing.

As users scrolled, a folded Flip phone popped up and sat at the bottom of the screen without getting in the way. When people chose to tap it, the experience opened up into a full-screen moment, with the phone spinning and unfolding to show off the product.

Starting small and then expanding helped mirror what makes the phone interesting in the first place. A simple, scroll-led execution designed to catch attention and then make the most of it.

This example demonstrates a sticky banner that taps to a full-screen ad-unit.