This display unit was built to stay in sync with what was happening in sport each week.

Users could choose from a range of different sports such as rugby league or cricket, tapping into the one they were most interested in to view recent highlights. Behind the scenes, the content updated weekly, with new videos dropped into the unit so it always reflected the latest games and moments.

By combining choice with dynamic content, the execution gave people a reason to engage more than once, keeping the ad feeling current rather than one-and-done.

This example demonstrates a full-screen interstitial. I also developed multiple banner sizes that expand to full screen on tap, without redirecting users away from the web or app experience.