Subaru
Outback Swipeable
This execution used a swipeable carousel to show what Subaru calls the GOOAT: Greatest Outback Of All Time.
The unit playfully compared the Outback to a mountain goat, using side-by-side moments to highlight capability in a fun, easy way. Swiping through the carousel let users explore the comparisons at their own pace, keeping the experience interactive without overcomplicating it.
A light-hearted, swipe-led format designed to show off the Outback’s strengths while keeping things engaging and on-brand.
This example demonstrates a full-screen interstitial. I also developed 300x600 and 300x250 banner sizes with the same animation and interaction.