The Eggplant was a New Zealand Government campaign focused on internet safety for teenagers.

The display execution used a full-screen layout that shifted into a “theatre mode” when video content appeared. As the video played, the surrounding area darkened, helping draw attention to the message and reduce distraction.

The format was designed to give the content space and focus, creating a more immersive viewing experience suited to a sensitive and important topic.

This example demonstrates a full-screen interstitial. I also developed 300x600 and 300x250 banner sizes with the same animation and interaction.