This display unit was built around choice, using a split burger to reflect the variety and creativity of Wellington On a Plate.

The burger was divided into two halves, left and right, prompting users to choose a side and explore what the festival had to offer. The interaction was simple, but it helped turn a static image into a moment of engagement.

A straightforward, food-led execution designed to spark curiosity and celebrate the range of dishes on show at the festival.

This example demonstrates a full-screen interstitial. I also developed 300x600 and 300x250 banner sizes with the same animation and interaction.